Advertising Campaign

An awareness campaign created for Trasheed, the conservation initiative by the Ministry of Electricity & Water & Renewable Energy - Qatar.

The campaign aimed to raise awareness on the harms of energy and water wastage and encourage saving by dropping common bad habits, such as leaving outdoor lights on during daytime and leaving any water leakage issues unfixed.

The scope included short films, master visuals, posters and installations around the city.

Agency
Leo Burnett Doha