360 Advertising Campaign

A 360 brand awareness campaign developed for Msheireb Downtown Doha in order to intrigue and educate the public on the depth and richness of the urban development project.

The strategy, concept and execution aimed to emphasize the brand positioning and paint the downtown regeneration project as a smart sustainable city with a rich and well-preserved history, with interesting things to learn about and see in every corner.

The campaign embraced the idea of mixed reality, introducing digital particles and CGI design elements into physical spaces to tell the stories of those corners as a true testament of the fusion of the technology and history the project offers.

Our campaign included brand films, key static and animated visuals, online and offline branded material and activations, projections and other special executions.

Agency
Leo Burnett Doha