Campaign visuals developed for the leading telecom company Ooredoo Qatar to promote their annual Marathon.

Problem
After surveying the public, the Ooredoo Marathon did not seem to lack awareness in the first place, but rather registration, as the majority of people knew about it and were curious and interested, however, for many, the main challenge lied in mustering the courage to actually giving it a try, by overcoming the many excuses they used not to, from lack of fitness, inability to wake up early, to busy work/life schedule, and many more.

Solution
Our idea was simple, the real challenge is taking the first step, and wining starts by vercoming your own excuses, thus, winning over your own self.