McDonald's Qatar's 30th anniversary fell on a milestone worth celebrating in full — and it arrived hand in hand with the country's National Day. To mark the occasion, we created the first-ever fully branded cruise experience aboard a traditional Dhow, gliding along the Doha Corniche against the city's iconic skyline. The Dhow — a cherished national symbol — became our stage: a moving celebration that brought the brand to life right where Qatar gathers during its most festive season, reaffirming our 30-year belonging to this country and its people.