McCrispy Launch
60 Second spot

To launch the all-new McCrispy in Qatar, Saatchi & Saatchi set out to celebrate what makes it truly irresistible — its crunch. A crunch so iconic, it doesn’t just take over, it claims a little more than its own. With a playful musical score, we built a world where every similar sound became a reminder of the McCrispy, stopping people in their tracks, craving the real thing.

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Agency: Saatchi & Saatchi Qatar

Director: Richard Al Hadad

Producer: Serhak Akin