Advertising Campaign

A brand launch campaign and strategy for one of Qatar’s biggest malls (Mall of Qatar).

Starting with the notion of ‘new doors opening soon’, the campaign built on that to introduce the mall as a new astonishing destination filled with unrivaled entertainment, retail and dining experiences, thus, creating special doors that resembled portals to magical worlds.

Our campaign built excitement around the mall’s opening through different phases, with visuals of doors opening slowly opening in various stages, starting with teasers of doors completely shut, to doors partially open revealing glimpses of those worlds, followed by visuals that take you right into those magical worlds that await you at MoQ.

With a maximalist Art Direction that fused real photography with 3D and CG graphics, our various visuals captured the variety and richness of the experiences the mall offers in a surreal and captivating way.

Our campaign included outdoor, indoor, digital and large-scale print and branding applications for various spaces inside and outside the mall.

Agency
Leo Burnett Doha