Naming, brand strategy, character story and brand identity development.

A comprehensive brand strategy and identity developed for a company specialized in sports innovation - Texas, USA.

The character and brand were created for the popular robotic goal keeper, a game that is widely known yet usually very lifeless, the aim was expand on the traditional and fun challenge in ways that were never done before, providing a captivating persona, a face and a full character to the robotic goal-keeper allowing him to manifest beyond the space or game itself and therefore represent the company to drive innovation and unparalleled athletic development.

After an extensive market research, a brand definition, naming and full story were created to best reflect the company’s values and vision, as well as best suit the market and target audience, followed by full character and brand identity development along with marketing collateral, activation ideas, giveaways, merchandise, as well as messaging, brand and communication guidelines.