Packaging and label design

A special direct mailer designed for Trasheed, the National Program for Energy and Water Conservation by Qatar General Electricity and Water Corporation ‘KAHRAMAA’.

This special invitation was sent out to building managers and owners, as well as investors as a way to encourage them to enter the annual Conserving Building Competition, and remind them of the value of fresh clean air as it is usually taken for granted. As if to say that this clean air we all enjoy on daily basis, and despite being of abundance today, may one day, not long from now, come in bottles and for a price or become a rarity.

Agency:
Leo Burnett