Full Brand Identity, Website and Marketing Collateral Design
PurpleGlo is an experiential marketing agency, specialized in digital and social media-driven innovation. It is currently active in Qatar, Lebanon, Saudi Arabia, and Dubai.
From activations to engagement tools, PurpleGlo designs, builds, and curates campaigns for some of the most prestigious brands in the world. They offer customized solutions for all kinds of brands.
Scope
Full brand and strategy consultation, website design & development, online & offline engagement and creative solutions, advertising campaigns, various marketing collaterals and giveaways.
www.purpleglo.co
Brand Identity
Design® is a dramatic science-fiction themed orchestral experience with influences from progressive metal, industrial, and post-rock.
Fusing the classical with the progressive, this music project features an evolving band, a group of artists and creative minds set to produce a collection of songs, artwork, lyrics, and short stories that are set in their own fictional world.
Design's sound is ever-changing, but always retains a vibrant, epic, and dark atmosphere.
Freelance Project
Advertising Campaign
A brand launch campaign and strategy for one of Qatar’s biggest malls (Mall of Qatar).
Starting with the notion of ‘new doors opening soon’, the campaign built on that to introduce the mall as a new astonishing destination filled with unrivaled entertainment, retail and dining experiences, thus, creating special doors that resembled portals to magical worlds.
Our campaign built excitement around the mall’s opening through different phases, with visuals of doors opening slowly opening in various stages, starting with teasers of doors completely shut, to doors partially open revealing glimpses of those worlds, followed by visuals that take you right into those magical worlds that await you at MoQ.
With a maximalist Art Direction that fused real photography with 3D and CG graphics, our various visuals captured the variety and richness of the experiences the mall offers in a surreal and captivating way.
Our campaign included outdoor, indoor, digital and large-scale print and branding applications for various spaces inside and outside the mall.
Agency
Leo Burnett Doha
Concept and design
"Jewels of the industry"
Proposed concept for the 4th edition of Qatar Motor Show.
Agency:
Grow Communications & Strategy
Doha, Qatar
Advertising
Award winning 360 campaign for the 24th Men's Handball World Championship held in Qatar - 2015.
Work included teaser, launch and sustain phases with micro and tactical campaigns for ticketing and national team cheer/support.
Work involved brand/corporate and tactical films, key visuals, branding and both digital and on-ground activations.
Agency
Leo Burnett Qatar
🏆 Effie Silver Award Winner
A 360 campaign
A 360 campaign done for McDonald’s Qatar to promote a feat that not many people knew about, which is the option to add extra patties to any sandwich.
The campaign consisted of 3 main films, static and animated visuals and other special executions that tapped into different cultural and linguistic insights, all based on the idea of doubles or pairs, featuring double messages and double layouts for double the impact.
360 Advertising Campaign
A 360 brand awareness campaign developed for Msheireb Downtown Doha in order to intrigue and educate the public on the depth and richness of the urban development project.
The strategy, concept and execution aimed to emphasize the brand positioning and paint the downtown regeneration project as a smart sustainable city with a rich and well-preserved history, with interesting things to learn about and see in every corner.
The campaign embraced the idea of mixed reality, introducing digital particles and CGI design elements into physical spaces to tell the stories of those corners as a true testament of the fusion of the technology and history the project offers.
Our campaign included brand films, key static and animated visuals, online and offline branded material and activations, projections and other special executions.
Agency
Leo Burnett Doha
Strategy, Full Brand Identity Design, Branding and Brand Experience.
Ashghal is responsible of governing the design, construction, and management of major projects including roads, drainage and buildings such as public buildings, schools and hospitals.
Concept
The simple idea of the bold and linear path to growth and prosperity, success towards Qatar's National Vision 2030 and the timeline during which the authority has been serving Qatar, married with the three main levels of services they cater for: Drainage, Roads & buildings, this simple line becomes a symbolic element that plays the key defining platform for the brand and its mission, as well as allowing for a timeless, contemporary and dynamic brand language.
Agency
Grow Communications & Strategy
Doha - Qatar - 2014
Advertising Campaign
An awareness campaign created for Trasheed, the conservation initiative by the Ministry of Electricity & Water & Renewable Energy - Qatar.
The campaign aimed to raise awareness on the harms of energy and water wastage and encourage saving by dropping common bad habits, such as leaving outdoor lights on during daytime and leaving any water leakage issues unfixed.
The scope included short films, master visuals, posters and installations around the city.
Agency
Leo Burnett Doha
Naming, Strategy and Full Brand Identity Development
Naming and full brand identity created for a new, hip and social digital marketing agency based in Doha, Qatar.
The business idea is the fruit of a long-term collaboration and partnership between 2 of the country’s leading young entrepreneurs in 2 different fields, each bringing their unique knowledge and experience to the table with one clear goal, to create an agency where human connections come first, and where business success is a bi-product of genuine and enriching collaborations between agency and clients.
Strategy, Logo and Brand Identity Design
A comprehensive brand identity development for the disruptive tech. solutions company AlphaSoft - Doha, Qatar.
AlphaSoft’s philosophy is simple, they combine the latest technology innovation with a human-first vision to create a wide range of digital solutions that always put the human experience at the core of the product and service.
Brand Language Development and Roll-Out
Full development of the brand language of Qatar 2015, the 24th Men’s Handball World Championship.
Agency:
28 design consultancy
www.28ers.com
🏆 Transform Award MENA winner
🏆 Gold - Best Implementation of a Brand Development programme
Brand identity revamp
Logo uplift and brand identity revamp and development of Katara Art Center - Katara cultural village, Doha, Qatar.
Agency:
28 Design Consultancy
www.28ers.com
Campaign visuals developed for the leading telecom company Ooredoo Qatar to promote their annual Marathon.
Problem
After surveying the public, the Ooredoo Marathon did not seem to lack awareness in the first place, but rather registration, as the majority of people knew about it and were curious and interested, however, for many, the main challenge lied in mustering the courage to actually giving it a try, by overcoming the many excuses they used not to, from lack of fitness, inability to wake up early, to busy work/life schedule, and many more.
Solution
Our idea was simple, the real challenge is taking the first step, and wining starts by vercoming your own excuses, thus, winning over your own self.
Ad Campaign
In collaboration with TED Talks, Qatar Foundation announced the first ever TED Talks in Arabic, introducing the famous inspiring platform to the region in its native tongue.
To create awareness around the program, we created 5 artworks to highlight main talk categories using the main arabic words for each, all acting as the stage on which our speakers will be performing. The layouts also showcased the cultural and linguistic richness of region and language through textures and highlights.
Client: Qatar Foundation
Agency: Leo Burnett Doha
Logo Design
Basic brand identity designed for Padel facility Padelier - Doha, Qatar.
Naming, brand strategy, character story and brand identity development.
A comprehensive brand strategy and identity developed for a company specialized in sports innovation - Texas, USA.
The character and brand were created for the popular robotic goal keeper, a game that is widely known yet usually very lifeless, the aim was expand on the traditional and fun challenge in ways that were never done before, providing a captivating persona, a face and a full character to the robotic goal-keeper allowing him to manifest beyond the space or game itself and therefore represent the company to drive innovation and unparalleled athletic development.
After an extensive market research, a brand definition, naming and full story were created to best reflect the company’s values and vision, as well as best suit the market and target audience, followed by full character and brand identity development along with marketing collateral, activation ideas, giveaways, merchandise, as well as messaging, brand and communication guidelines.
Brand identity
Proposed brand identity for Qatar Science Festival - 2015
Agency:
Leo Burnett
Brand identity
Proposed for Qatar Petroleum Research & Technology center based in Doha, Qatar.
Agency:
Grow Communications & Strategy
Doha, Qatar - 2013
Advertising Campaign
A launch campaign created for TOD, a new global entertainment streaming platform that allows you to watch all your favorite shows, movies, and sports anywhere and anytime.
The creative art direction created needed to highlight the content variety and convenience, but at the same time adhere to the var out rules and limitations around copyrights, which does not allow artworks to mix and blend content from different companies.
The solution was to smartly highlight the various screens and devices you can use to enjoy the content while also using them to separate the content or genres. Ticking 2 boxes at once.
Naming and Logo Design
Naming and logo design for a new state-of-the-art padel court and facility in Doha, Qatar.
Logo, branding and strategy
Qatar Insurance Company - 50th anniversary
This concept is inspired by the confident and steady growth, full coverage and expansion of QIC, from tree age rings to ripple effects and what they resemble. Highlighting phases in which QIC made huge achievements and astounding progress, this simple, flexible and future-focused visual language helps linking past, present and future promise in a colorful, dynamic and coherent way, which fits in with the brands core values and mission, as well as the celebration of its 50th anniversary.
Agency:
Grow communications and strategy
Full concept, strategy and branding
Full brand identity and strategy for Hotdog101, a modern, creative eatery based on the classic hotdog cart.
With a dynamic and ever-evolving menu, a 100+ combinations to choose from. Hotdog101 is franchise that revolves around creating the best costumer experience is set to redefine the concept of eating on the go, and sit at the top of the high-end fast-food business category, always quality driven, with a very artistic, bold and engaging persona, Hotdog101 is a leader by example when it comes to a modern-day social brand that offers an experience way beyond the food itself.
www.hotdog101.com
Fully developed and owned by Anas Alabsi.
Trademark and Copyrights 2023.
Packaging and label design
A special direct mailer designed for Trasheed, the National Program for Energy and Water Conservation by Qatar General Electricity and Water Corporation ‘KAHRAMAA’.
This special invitation was sent out to building managers and owners, as well as investors as a way to encourage them to enter the annual Conserving Building Competition, and remind them of the value of fresh clean air as it is usually taken for granted. As if to say that this clean air we all enjoy on daily basis, and despite being of abundance today, may one day, not long from now, come in bottles and for a price or become a rarity.
Agency:
Leo Burnett
Logo design - Identity
A selection of logos developed for various clients between 2014 and 2016.
Brand Identity
The You Experience is a newly established advertising agency in Dubai, that aims to be different through the philosophy of cutting through advertising jargon and delivering smart ideas that don’t try to change people’s needs or behaviour; but try to understand their very essence and invent added-value services upon that.
We approached the corporate identity design in a similar way, by simplifying the ‘You’ in English to the Urban dictionary and combining the ‘Ya’ letter in Arabic with the two dots and where intentionally it becomes a colon in English to tell a narrative for the English language or visual language making a flexible and lasting identity.
Source/Agency:
http://www.28ers.com/
Concept and design
Naufar is a state-of-the-art healthcare facility for treatment and rehabilitation for substance abuse based in Doha, Qatar.
Naufar has a vision to be an internationally-recognized centre of excellence for providing specialized healthcare and social care, teaching and training, and research in the field of substance abuse.
Agency:
Grow Communications & Strategy
Doha, Qatar - 2014
